• Watercooler Analytics


    Analytical Apps for
    Tourism, Convention & Travel
  • Drive more revenue & room nights
    with advanced analytics.
  • Win more meetings.
    Attract more visitors.

Watercooler. Analytics on Tap.

Cloud-based analytical apps for the tourism, convention, and travel industries.

Analytical Apps Specific to Your Industry

Watercooler has over 10 years of experience in tourism, convention & travel and decades of combined experience in analytics and management reporting. We want to help you drive more revenue and room nights. Talk to us -- we’ll help you get started.

Business Benefits

Competition is greater than ever for meeting, conventions and visitors. Either you're using analytics to grow your revenue and room nights or your competitor is using analytics to lure business from your destination.

Easy-to-Use

We believe that everyone in your organization can benefit from analytics. That's why we made Watercooler's apps so easy to use that everyone from staff to Board members, to management can use them with little or no training.

Integrated to your Systems

We have spent years integrating to the systems that you use ----all major CRMs (e.g. iDSS, Simpleview, Ungerboeck), market research sources (STR), social media (e.g. Facebook, Twitter, Instagram and YouTube), web (Google Analytics) and POS (e.g. Micros).

Turnkey

With a simple, monthly subscription fee that includes software licensing, set-up, support and advisory services, you enhance your analytics capability without impacting your staff. In fact, you will find them spending less time in spreadsheets and more time helping you drive new business.

Watercooler Case Studies

Stories from our customer base

We form long-term relationships with our customers. This allows us to gain a deeper understanding of their needs and to solve both short and long term problems. Our analytical apps represent not only our years of software development but also years of deep insights from our customers that include some of the biggest brands in the industry.

DMO Dashboard

An executive level dashboard with metrics from all your data sources.

Room Night Analyzer

Optimize your future room nights with this highly visual application that streamlines your sales planning process.

Customer Experience Analyzer

Allow your event managers to fully understand and improve the customer experience.

ROI Analyzer

Examine the effectiveness of your meeting & convention lead sources and your leisure advertising.

Sales Analyzer

Allow your sales manager and sales team to monitor performance, book more events and drive revenue.

Our People

The Watercooler Difference

The Watercooler team is comprised of high performing individuals with backgrounds in engineering, mathematics and business. We care deeply about our customers and the challenges that they face.

How We Work


Watercooler Analytics is much more than a software company. We meet regularly we with our customers to discuss their most current and critical business challenges. In a typical call, we may have an account manager and then a data scientist or a developer depending on the nature of the discussion. We work collaboratively with you to search for insights in your data that will help your organization be more successful.

Consistently one the best DMOs in North America, Meet Minneapolis embodies many outstanding qualities --- excellence, performance and transparency. These qualities led Meet Minneapolis to be one of the first DMOs to continuously publish their performance on the public Internet via a dashboard. By embracing transparency, Meet Minneapolis is fully accountable to its stakeholders ...

When we set out to build the Watercooler Analytics platform, we wanted to change the way people think about analytics. We believe that analytics need not be the purview of one "super analyst" within an organization. Rather, we want to bring analytics to the rest of the organization much as a watercooler brings organizations ...

I'm not sure what qualifies as "grizzled", but I've worked with relational databases for most of my 23 year career in tech. I've worked primarily as a designer and developer but have also worked for short periods as an acting DBA. I've worked with most platforms including DB2, Oracle, MySQL, Postgres ...